Since 1988, The Soft Brick Company has led the UK soft play industry, designing and manufacturing bespoke play solutions from its North England factory. From traditional soft play to innovative APE-X agility zones and themed IP installations, we create safe, engaging environments that support child development and boost visitor appeal. With nearly 40 years of expertise, we remain committed to quality, innovation, and helping operators attract and retain families through dynamic, inclusive play experiences.
Soft Brick
🌍 UK’s leading soft play manufacturer trusted by clients across the globe for high-quality, innovative indoor play solutions.
🏭 In-house design, engineering, and production teams based in the North of England, ensuring full control and unmatched craftsmanship.
🚀 Pioneers in play innovation, with product ranges like APE-X and TAG-X that redefine active, engaging, and inclusive experiences.
🌐 Proven track record across domestic and international markets, delivering bespoke play areas for a wide range of sectors and age groups.
🎨 Experts in themed environments and IP collaborations, bringing brands like Aardman, Paw Patrol and Hey Dougie to life in imaginative, child-friendly spaces.
✅ Committed to safety, development, and longevity, with designs that balance fun, resilience, and repeat visitor appeal in every installation.
